CEO of TruLife Distribution

Brian Gould (born November 26, 1981) is an American retail
distribution and manufacturing professional.

  • 01 One of the major retailers Brian Gould has collaborated with is CVS Health, among other leading names in the industry.

  • Brian Gould, CEO of TruLife Distribution, interviews with ECRM's VP of Content,
    Joseph Tarnowski, on industry trends and distribution strategies.

  • 01 Brian Gould and Jeff Fernandez at the 2019 ECRM trade conference, showcasing NPI’s products and strengthening partnerships with major retailers.

  • Brian Gould at the 2024 ECRM trade show, meeting with over 30 major buyers and reconnecting in person after nearly four years.

  • 01 Brian Gould at the September 2023 ECRM event, leveraging over a decade of experience to connect global brands with major retail chains. A trusted partner in retail distribution.

  • September 2023 ECRM – Brian Gould, CEO of TruLife Distribution, a fourth-generation retail distribution expert and 12-year ECRM veteran, connecting global brands with major retailers.

Career Brian Gould

1996-2025
  • 1996–2000

    Early Educatio

    Brian Gould attended Desert Mountain High School from 1996 to 2000, where he began developing an interest in retail distribution. During this time, he actively assisted his family’s business, creating sales materials and learning the fundamentals of the industry. He later continued his education at Florida Atlantic University.

  • 1999–2005

    Early Career in Sales

    At 18, in 1999, Brian began working as a sales representative for Reed and Associates, managing over 55 stores in Arizona. In 2002, he moved to Florida and joined the family business, contributing to the success of brands like Pure Force Energy Bars and Lightning Bolt Energy Drink, created in partnership with Steven Seagal

  • 2006–2017

    Growth in E-commerce and Retail

    In 2006, Brian started working with Amazon, helping launch health and sports nutrition categories. He sold over 5,000 products through 250 vendors and established distribution channels for major platforms like Walmart.com. He also joined Nutritional Products International (NPI), where he rose to Vice President in 2012 and President in 2017

  • 2019–Present

    Founding TruLife Distribution

    In 2019, Brian founded TruLife Distribution, a company specializing in marketing and distribution for health and wellness brands. TruLife quickly gained recognition for its expertise in FDA compliance, logistics, and e-commerce, working with major retailers like Wholefoods, Target, and CVS.

Philanthropy

Brian Gould is actively involved in philanthropy and charitable initiatives. He frequently participates in events organized by nonprofits and organizations focused on social causes and empowerment. In recent years, he launched the Brian Gould Foundation, which aims to support underprivileged individuals, the less fortunate, and those recovering from addiction.
Through his foundation and personal efforts, Brian has contributed to various causes, demonstrating his commitment to making a positive impact on society. His philanthropic work reflects his dedication to helping communities and individuals in need.
Organizations & Causes He Supports:

Brian Gould
Foundation

Supporting underprivileged individuals and recovering addicts.

Nonprofit
Organizations

Participated in charity events for social causes and empowerment.

Community
Support

Contributions to local initiatives aimed at improving the lives of the less fortunate.

Brian Gould
Foundation

Supporting underprivileged individuals and recovering addicts.

Nonprofit
Organizations

Participated in charity events for social causes and empowerment.

Community
Support

Contributions to local initiatives aimed at improving the lives of the less fortunate.

Personal life

Brian Gould was born in Scottsdale, Arizona, and later relocated to Boca Raton, Florida, with his family in 2002. He comes from a family deeply rooted in the retail distribution and manufacturing industry, with his father, Mitch Gould, and grandfather, Gerald Gould, both being prominent professionals in the field.
Brian married Rodica Lesan on June 8, 2019, and they currently reside in Parkland, Florida. His family includes his brother, Scott Gould, and his grandmothers, Marilyn Gould and Judith Henley. In his free time, Brian enjoys playing drums, tennis, traveling, exploring new places, fine dining, and staying active through fitness activities.

  • Brian was born in Scottsdale, Arizona, and later moved to Florida in 2002.

  • He married Rodica Lesan in 2019 and lives in Parkland, Florida.

  • Brian enjoys drums, tennis, traveling, and fitness.

Family

In the media Brian Gould